Get ready for iBeacon powered ads and content on the Apple Watch

Ben Howden

Ben Howden /

They’re coming. Apple Watch hasn’t even launched yet, but advertisers are already preparing to launch iBeacon powered ads and content for it. Today, Marsh Supermarkets in the US has revealed that it has installed beacons in all of its 75 stores and will trigger in store smart watch...

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McDonald's shows us that iBeacon has the potential to boost sales

Ben Howden

Ben Howden /

It’s been a while since we’ve seen some fresh stats emerge on iBeacon but the latest from fast food giant McDonald’s demonstrate just how powerful the proximity based technology can be for the bottom line. McDonald’s conducted a four week pilot program across 26 franchises in...

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