Indoor location technologies compared

Patrick Carne

Patrick Carne /

Two years ago we founded Lighthouse because we found businesses were hamstrung by manual processes and context unaware solutions. Whether the end goal is customer engagement, improved productivity or risk mitigation, businesses need accurate indoor location information. And they need that information to be accessible and cost effective. Location technologies...

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How iBeacon can power up LinkedIn for networking

Amanda Darcey

Amanda Darcey /

Back in February we told you about Lighthouse’s partnership with PauseFest, Australia’s premier technology conference. Using the Lighthouse-powered PauseFest app, we brought the beacon experience to festival attendees through contextual notifications and content based on their proximity to event locations and points of interest. One of our favorite...

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iBeacon, No App? Breaking down the options

Amanda Darcey

Amanda Darcey /

When we speak to Enterprises about the possibilities of beacon technology, we hear 3 questions again and again: Do I need an app? How do I get opt-in? What about privacy? In this post, we are going to tackle that first one (but stay tuned for answers on the others!...

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Get ready for iBeacon powered ads and content on the Apple Watch

Ben Howden

Ben Howden /

They’re coming. Apple Watch hasn’t even launched yet, but advertisers are already preparing to launch iBeacon powered ads and content for it. Today, Marsh Supermarkets in the US has revealed that it has installed beacons in all of its 75 stores and will trigger in store smart watch...

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iBeacon: Monitoring multiple beacons in the background with iOS

Will McClellan

Will McClellan /

Implementing beacons is a tricky business, but the technology itself is pretty simple: A beacon emits a Bluetooth Smart signal including its UUID, Major & Minor properties Bluetooth enabled devices listen for these signals via a native application and then detect nearby beacons whose UUIDs have been pre-programmed to listen...

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iBeacon - The stats are out, but is the hype justified?

Ben Howden

Ben Howden /

There’s no doubt that ‘iBeacon’ has been one of the hot topics of 2014. Bluetooth Low Energy (BLE) was quietly going about its business until apple slipped iBeacon into its WWDC last June. Now retailers, FMCG brands, banks, airlines, insurers and cafes are rolling out a steady stream of...

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Apple to launch iBeacon hardware

Ben Howden

Ben Howden /

A recently discovered FFC filing reveals that Apple may be about to launch its own iBeacon hardware. The document was spotted by Securifi and appears to confirm that Apple is testing its own hardware solution for its iBeacon technology. Many commentators in the space (including us) speculated that Apple would...

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iOS 8 introduces app suggestions based on your location

Ben Howden

Ben Howden /

We were pretty excited when we found out that iOS 8 is introducing app suggestions based on a persons exact location. With over 1.2 million apps in the iTunes App Store alone, getting your app found and downloaded is becoming more and more challenging. Enter Apple’s location-based app...

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