McDonald's shows us that iBeacon has the potential to boost sales

Ben Howden /

It’s been a while since we’ve seen some fresh stats emerge on iBeacon but the latest from fast food giant McDonald’s demonstrate just how powerful the proximity based technology can be for the bottom line.

McDonald’s conducted a four week pilot program across 26 franchises in Columbus, Georgia, pushing out deals for the new McChicken Sandwiches and 10-piece Chicken McNuggets. The campaign increased McChicken Sandwich sales up 8% and Chicken McNuggets up 7.5%. These are huge results and will no doubt have other fast food chains quickly adding iBeacon to their 2015 marketing strategies – if they haven’t done so already.

Based on the initial results of the pilot it looks as though McDonald’s will continue to explore the technology for an additional 263 retail stores in the southeast. “Everyone is looking at their phones, millennials especially, and that’s where we’ve decided to engage,” Jack Pezold, a McDonald’s franchisee of 40 years, said in a statement.

These latest results from McDonald’s further validate the potential of iBeacon to engage consumers with relevant content and drive sales at the point of purchase.

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