BLE beacons will be strategically deployed throughout Federation Square, the festivals digital innovation hub, enabling the Pause Fest app to deliver personalised notifications and content to attendees based on their exact location. For example, attendees will asked to rate keynote presentations when leaving, presented with supporting video content while viewing interactive installations and offered drink discounts at Pause parties. Pause Fest is Australia’s premier digital event and runs February 9-15 in Melbourne.
“Pause is all about innovation, ideas and exploring the latest technologies,” said George Hedon, Founder and Creative Director, Pause Fest. “We’re thrilled to partner with the Lighthouse team to showcase this exciting new technology. Beacons will give us the opportunity to create unique interactions that enhance the festival experience and that’s what excites us most,” he continues.
Pause is powered by our proprietary beacon management platform Lighthouse to manage content and provide detailed analytics on how attendees move through the festival and engage with the Pause Fest app.
If you’re in Melbourne, get your Pause tickets here and don’t forget to download the Pause app!