iBeacon - The stats are out, but is the hype justified?

Ben Howden

Ben Howden /

There’s no doubt that ‘iBeacon’ has been one of the hot topics of 2014. Bluetooth Low Energy (BLE) was quietly going about its business until apple slipped iBeacon into its WWDC last June. Now retailers, FMCG brands, banks, airlines, insurers and cafes are rolling out a steady stream of...

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Apple to launch iBeacon hardware

Ben Howden

Ben Howden /

A recently discovered FFC filing reveals that Apple may be about to launch its own iBeacon hardware. The document was spotted by Securifi and appears to confirm that Apple is testing its own hardware solution for its iBeacon technology. Many commentators in the space (including us) speculated that Apple would...

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iOS 8 introduces app suggestions based on your location

Ben Howden

Ben Howden /

We were pretty excited when we found out that iOS 8 is introducing app suggestions based on a persons exact location. With over 1.2 million apps in the iTunes App Store alone, getting your app found and downloaded is becoming more and more challenging. Enter Apple’s location-based app...

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