Indoor location technologies compared

Patrick Carne

Patrick Carne /

Two years ago we founded Lighthouse because we found businesses were hamstrung by manual processes and context unaware solutions. Whether the end goal is customer engagement, improved productivity or risk mitigation, businesses need accurate indoor location information. And they need that information to be accessible and cost effective. Location technologies...

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What’s the beacon ROI? Building the business case for a beacon-enabled workplace

Michael Carne

Michael Carne /

Enterprise clients often ask how they justify the expense of implementing a beacon (or ibeacon) program to peers and management. While it is difficult to provide a proscriptive guide, some common themes have emerged from clients that have successfully deployed Lighthouse. 1. Calculate time wasted finding people or assets Lighthouse...

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6 Reasons why iBeacon for Enterprise is a really big deal

Michael Carne

Michael Carne /

On first glance, you would be forgiven for thinking iBeacons only use is to push marketing offers to consumers. Certainly, that’s been where much of the buzz and investment dollars have been concentrated so far. However, we at Lighthouse foresee a very different future. Here are 6 reasons why...

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5 lessons learned from one of Australia’s largest beacon deployments

James Irving

James Irving /

We recently completed a large deployment of over 300 beacons in a major shopping centre in Melbourne. Whilst we can’t talk about the specifics just yet (stay tuned), we can share some of our key learnings with you. The scale and complexity of the centre layout offered some new...

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Get ready for iBeacon powered ads and content on the Apple Watch

Ben Howden

Ben Howden /

They’re coming. Apple Watch hasn’t even launched yet, but advertisers are already preparing to launch iBeacon powered ads and content for it. Today, Marsh Supermarkets in the US has revealed that it has installed beacons in all of its 75 stores and will trigger in store smart watch...

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